I designed Arddun Stores Christmas 2022 campaign from initial ideas through to delivery across social media, website and installation of a display in Harvey Nichols. The campaign was based on an illustration I designed to give a hint of Christmas without making it extremely festive. It was an important part of the brief to make the messaging subtle but still relatable to Christmas. I worked with shapes and illustrations of the products sold in store to make it personalised and unique. This design was used for packaging which included; wrapping paper, store information cards and stickers.
The display in Harvey Nichols was designed to reinforce the messaging of gifting and promote the gift-wrapping option the store was offering.
I planned and executed photoshoots covering all aspects of production including; shooting, styling, props sourcing and retouching. Following up with precise social media plans to drive sales throughout December to maximise sales.